Our Story
JOONI was born out of frustration. Our founder — a mom navigating the streets of New York City with a newborn, a Bugaboo, and approximately four too many tote bags — couldn't find a single bag that did it all. Every diaper bag was either too big, too ugly, too impractical, or completely useless the moment it left the stroller. So she built one.
The JOONI caddy is the best stroller bag designed for real life. It clips to any stroller handlebar in under five seconds using premium gold-tone hardware, holds everything a parent needs for a full day out — diapers, wipes, snacks, a wallet, keys, sunscreen, a spare outfit — and converts instantly into a crossbody or shoulder bag the moment you park the stroller. No re-packing. No second bag. Just one beautifully designed caddy that goes wherever you go.
We designed JOONI for the modern urban parent who refuses to choose between functionality and style. Whether you're pushing a UPPAbaby Vista through Central Park, navigating airport security with a Doona, or doing the Saturday farmers market with a Babyzen YOYO, JOONI was made for your stroller and your life.
JOONI is a small, independent brand. Every colorway is a limited, one-time run — designed with care, produced in small batches, and sold at a price that doesn't make you wince. We believe the best diaper caddy for strollers shouldn't cost $200 or require a PhD to attach. It should just work, look great, and make your days a little easier.
We're proud to be the stroller bag that parents actually recommend to each other. If you've found us through a friend, a post, or a quick Google search for the best stroller bag — welcome. We think you're going to love it.